About Swim for Tri

Swim for Tri, based in London but now coaching across the UK, is a swim technique and coaching concept brought to you by the brother and sister team of Dan and Keeley Bullock. The team share over 30 years experience of competitive swimming, coaching, teaching swim lessons and direct involvement with the sport of Triathlon and Openwater racing as competitors and Coaches.

In the last 13 plus years, the dedicated team at Swim For Tri and their teaching methods have helped thousands to faster & easier swim sections of their races.

Swim for Tri are proud to be:

Daniel Bullock

Daniel Bullock

Director of Swim for Tri

Dan has been coaching since 1990, holding qualifications with the ASA, BTF and ASCA. He has helped thousands get fit and faster, from their first novice triathlon to swimming The Channel. His sessions are engaging and are a perfect mixture of flawless skill, infectious motivation and tailored to Openwater racing whether it is your first time in OW, a  Channel Crossing or Ironman.

A respected figure in the swimming community, Dan is a Speedo Coaching Advisor, Vasa Coaching Advisor, and Coach with the London Disability Swimming Club. He regularly contributes to Tri247, H2Open, formerly to 220 coach of the year award 2004 and Triathlon Europe.

Dan’s accolades include being National Masters Openwater Champion since 2008, Age Group Record Holder for 800m Frontcrawl and a European Masters medalist. He has also completed several Ironman triathlons and has swum 3.8km in under 45 minutes and is still trying to break 60mins for 5km. He wrote the first Openwater CPD for British Swimming and created the Virgin Active Swim Club concept.

Keeley Bullock

Keeley Bullock

Director of Swim for Tri

Keeley Bullock holds an ASA Level 2 certificate for teaching swimming and has been teaching people to swim for over 25 years. Her passion for swimming begun at the age of 7 where she started competing for Walthamstow Swimming Club and soon progressed onto the Waltham Forest Swimming Squad. During this time she spent 14 hours in the pool each week training and perfecting her technique. She competed up to National Standard and attended countless competitions in the UK and in Europe.

Keeley has an excellent understanding of the mechanics of swimming and can work with all ranges of swimmers. She believes it is everyone’s right to be comfortable in the water.

Keeley specialises in helping people get over their fears and phobias of water, she has a calming influence, patience and understanding of how these fears translate into the water.

Maria Pedraza

Maria Pedraza

Swim for Tri Coach

Maria is a Level 2 Swimming Teacher and has been teaching and coaching since 2010. Maria is also an ASA Swimming Official, Open Water Official L1 and British Triathlon Coach L1. Maria started swimming at the age of 5 at The Sharks Swimming Club in Hackney where she achieved county accolades beyond her age group. She joined SFT in 2010 and teaches the pool fitness sessions, open water skills and fitness, boot camp fitness swim weekends, weekend technique workshops and gains great confidence and loyalty with clients.

She participated in triathlons from sprints to half-ironman races and has completed two marathons. Maria is a strong swimmer and people always state how beautiful her technique looks.

Experience is key and with this comes good advice and understanding. Maria is passionate about swimming and excels in her promotion of good swimming technique and assistance to encourage positive learning and good practice.

Gui Arnoldo

Gui Arnoldo

Swim for Tri Coach

Gui has a swimming coach qualification, who has been darting back and forth in pools since his age was in the single digits. After putting intense training aside for a couple of years to focus on his academics, he got back in the water with gusto during his university years in London and proceeded to coach the University Team for a year.

He has not stopped since and, for the past two years, has continued his education and added open water swimming and coaching to his skill set.

Gui likes to ensure swimmers understand the reasons why things happen the way they do when you swim and the importance of good streamlining and technique.

Gui is passionate about delivering quality pool based and open water fitness sessions. He also offers 121 technique sessions for SFT. Gui has huge experience of coaching squad swimmers.

Martin Bay

Martin Bay

Swim for Tri Coach

Martin is a BTF level 3 Triathlon Coach, a Cytec level 2 qualified Cycle Mechanic and qualified First Aider. He has been involved in triathlon since 2003 competing at all distances from sprint to Ironman and has also made the GB age group team in middle distance.

Martin has been working with SFT for a number of years teaching 1-2-1 swimming lessons and open water sessions. Martin is the resident coach for East London Triathletes and University of East London Tri Club. He enjoys seeing others progress and skilled at writing Triathlon training plans for individual clients.

Martin is friendly, knowledgeable and teaches all abilities of swimmer. He tailors each lesson to the individual and listens to their goals and delivers quality, informative lessons to achieve them.

Christine Lutsch

Christine Lutsch

Swim for Tri Coach

Christine qualified as an ASCA level 1 swim coach in 2015 and a BTF level 2 coach in 2016. She learned to swim at a very young age, very quickly realising an affinity for being in the water. She started competing in school, and being attracted to the idea of multi-sport, participated in biathlon (swim & run) as a teenager. Later on she started competing as a triathlete and has competed as an age grouper for GBR at three ITU World Championship events.

She has spent years working on and improving her swim technique and noticing the difference that made as opposed to focusing purely on power and fitness. She loves sharing her acquired knowledge with others, whatever their level, and helping them improve their technique and confidence in the water.

Christine loves working with complete beginners through to competent swimmers helping everyone become more effective in the water.

Cedric Lassonde

Cedric Lassonde

Swim for Tri Coach

Cedric is an ASA Level 2 Swimming Teacher and BTF Level 2 Coach. Cedric joined SFT in 2013 and has been coaching triathletes of all abilities for over 10 years.

Cedric competed at County level in swimming, before switching to athletics and spent 10 years running competitively, representing France U23’s in the 1500m.

Being a regular triathlete on the pro Xterra, 70.3 and Ironman circuits, and still competing at Elite level, he follows a 15 to 20 hour per week training regime across all disciplines. His recent results include a 3rd place at Ironman Japan, 6th at Ironman Sweden and 9th at Ironman France, with a swim Personal best over 3800m of 51 minutes.

His 1-2-1 lessons are structured to teach the correct technique using dedicated drills and exercises in order to get you swimming faster and become more efficient and relaxed.

Martin Shipp

Martin Shipp

Swim for Tri Coach

Martin is a qualified Level 2 BTF triathlon coach and Level 3 personal trainer. Unlike a lot of the Swim For Tri coaches the biggest swimming achievement he managed as a child was earning a badge for 25m of breaststroke. Instead he focused his attentions on running and cycling.

In his 20’s he found triathlon and like most new triathletes soon realised the biggest challenge was going to be the swim where it wasn’t an option to simply muscle through, but instead learn proper technique. He has raced at all distances from super-sprint to Ironman.

He gave up a successful job in the City to pursue the dream career as a triathlon coach. He has trained hard and spent hundreds of hours with coaches learning exactly what makes a great technique. He is always striving to perfect his own swimming and provides the tools to perfect other athlete’s technique at SFT’s fitness sessions.