About Swim for Tri
Founded in 2003 by head coach Dan Bullock and sister Keeley, Swim for Tri (SFT) offers adult swimming lessons and instruction across London (Mile End, Putney, London Bridge, Shoreditch, Russell Square) focused on fitness, technique, and open water skills.
Catering to all levels of swimmers and triathletes, from beginners to Ironman, classes are daily and weekly, on an individual basis or in a group. Workshops and swimming camps in London and abroad take place throughout the year in destinations such as Cesenatico, Italy, in June, and the Canary Islands (Club La Santa) in March.
The coaching team has a combined 50 years of experience in competitive swimming, racing and coaching, regularly contributing to brands such as Speedo, Training Peaks, Outdoor Swimmer, 220 Triathlon and Triathlete magazine.
Swim Sessions
1 to 1 Lessons in London
Morning to evening 1-to-1 and 1-to-2 classes, with a focus on skills and technique. Lessons include a follow-up report with exercises to practice on your own.
Master Classes
Two-hour intensive classes to help you master everything from tumble turns to front crawl, breaststroke, backcrawl and butterfly. Take place in Shoreditch, east London.
Technique -
Learn Front Crawl
For swimmers who want to learn front crawl or those who can swim a length or two of front crawl but want to swim for longer and tackle breathing difficulties.
Technique -
Develop Front Crawl
For swimmers who can swim front crawl, with face in the water breathing to the side for at least 200m. This course is designed to improve your current stroke.
Wetsuit Fitting and Openwater Guidance
25 years of racing, coaching and advising Wetsuit manufacturers on their products have left us ideally placed to share with you all aspects of swimming in a wetsuit.
Fitness Courses
Coached pool sessions for pure swimmers and triathletes needing high-quality swim training.
Italy Training Camp
7 night, 5 swim day swim technique training camp at Hotel Beau Soleil, Cesenatico, Italy.
Online Swim Analysis
Online swim video analysis by
Swim for Tri coach Dan Bullock.
Meet the Coaches
Daniel Bullock
SFT founder and head coach Dan Bullock has coached thousands of swimmers and triathletes over 20 years of coaching and was named 220 Triathlon Coach of the Year. A British Age Group Record Holder (800m), and an Ironman, his personal best for the 5km distance is 61 minutes.
Keeley Bullock
Like her brother Dan, Keeley began swimming competitively from the age of seven and went on to compete at national level in the UK and Europe. She has been teaching swimming for 30 years working with mixed-ability swimmers to hone their swimming technique and skills. She specialises helping those who suffer from fear and phobia of the water to discover the joy of swimming.
Maria Pedraza
Maria is a Level 2 swimming teacher and an ASA Swimming Official, Open Water Official L1 and British Triathlon Coach L1. She participates in triathlons from sprint to half-ironman distances and has completed two marathons. She coaches SFT's open water skills sessions and leads the annual SFT swim camp in Italy.
Cedric Lassonde
Cedric is an accomplished triathlete who competes in half (70.3) and full ironman races in UK and Europe, coming top three at multiple events. He has come 3rd at Ironman Japan and top 10 at Alpe d'Huez triathlon. His ironman PB is 8:26 (Barcelona). His personal best swim over 3800m is 49 minutes.
Pauline Hollands
Pauline is a level 2 Swimming Teacher and STA Qualified Open Water Swimming Coach with a patient and calm approach to teaching. Holding a Master in Sports Science, alongside her swimming qualifications, Pauline promotes a holistic view of training, wellbeing and recovery.
Lan
Lan O'Connor is a BTF certified triathlon coach and as a former Irish National sprint triathlon champion, has represented the Irish team annually at ITU/ETU European and World Triathlon, Aquathlon and Duathlon Championships. She has earned medals at multiple European and World Championships as well as several top-five finishes. She coaches the weekly Putney fitness swims.
Bella Hindley
At the 2022 Commonwealth Games, I earned two silver medals in the 4x100m freestyle relays for Team England, placing 6th in the 50m and 9th in the 100m. I set a British record in the 4x50m free relay for Team GB at the European/World Short Course Championships and placed third in the 50m at my fourth Olympic trials. I swam at Yale (2015–19), winning Ivy League titles and competing in NCAA D1 championships before joining the International Swimming League with Team Iron and DC Trident.
Ruta Grumovskyte
From Lithuania to London, I coached in schools, gyms, and private homes—and even spent four years in Dubai teaching the Royal Family’s children to swim. I began swimming at 8 in Lithuania, joining its top team by 13. Though I enjoyed competitive success, my true passion turned to coaching, a lifelong pursuit I now joyfully share.
Riccardo Iacono
I am a British Italian swimmer with a background in competitive and open water swimming. In 2016, I completed a 48km solo swim from England to France. I teach all four strokes to swimmers of all levels—from beginners to triathletes—and I’m also an artist and filmmaker. I share my love for water by offering stimulating lessons that boost confidence and well-being.
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