1-2-1 Coaching

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Swim for Tri - Swimmers entering the water at Stubbers Lake Essex

We are Swim for Tri

the swim improvement specialists

About Swim for Tri

Founded in 2003 by head coach Dan Bullock and sister Keeley, Swim for Tri (SFT) offers adult swimming lessons and instruction across London (Mile End, Putney, London Bridge, Shoreditch, Russell Square) focused on fitness, technique, and open water skills.

Catering to all levels of swimmers and triathletes, from beginners to Ironman, classes are daily and weekly, on an individual basis or in a group. Workshops and swimming camps in London and abroad take place throughout the year in destinations such as Cesenatico, Italy, in June, and the Canary Islands (Club La Santa) in March.

Swim Sessions


Swim for Tri Coaches

The coaching team has a combined 50 years of experience in competitive swimming, racing and coaching, regularly contributing to brands such as Speedo, Training Peaks, Outdoor Swimmer, 220 Triathlon and Triathlete magazine.


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Training Aids

Swim for Tri - SFT Training Plans

Intro to Fitness Training Plan

If you are feeling a bit lacking in your swim fitness, or you’re nervous about a return to full training, this free Intro to Fitness Training Plan might help.
Several light sessions per week will help you get your feel for the water and your swim fitness back in no time.

OTION Technique Paddle product image

OTION Technique Paddle

A collaboration with engineer Simon Smart of D2Z.
A vital part of feeling and hold water, making it feel more solid and so improving your swimming. The easiest paddle to pick up and use and perhaps the most comfortable strapless paddle available.

Swim for Tri - Session in a Bottle

Session in a Bottle

The first of our intelligent training aid products. Yes we know hydration whilst swimming is important and you should always have a session plan with you when swimming un-coached and now you can have both.


Gift Cards

Swim for Tri - Gift Card

Purchase a unique gift for a loved one. The gift of swimming!

To purchase a gift certificate please click the "Purchase" button to access our online booking system.
You can also redeem your voucher via the same link.

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